As a result of the data matching project within the real estate group’s database of 100,000 contacts, we were able to remove homeowners who had already purchased and moved. We also helped to identify 14,000 people in the database who owned a property in the areas serviced by the group. They had previously been unaware of these people as a result of incomplete records and missing address data.
As a result, this real estate group has been able to foster warm relationships with these people; ensuring they are the real estate agent of choice when the homeowners are prepared to sell. This has also enabled them to adapt their communications accordingly, providing potential sellers with valuable tips and property market insights.
The real estate agents are now able to successfully reconnect with the people in their database. Their conversations are more confident and productive, as they know that the person they’re speaking to is the owner of the property listed in the database. This has allowed them to prioritise who to call – those in their database who did not match our data list were not actively contacted. Our data was also imported into their CRM system, with agents now having valid and up-to-date contact information of property owners at their fingertips. This has saved them time as they’re no longer making phone calls that are unanswered or sending emails to invalid addresses.